European Flooring

Wednesday, November 7, 2012

A Testamonial of Pavé's St. Tropez European Terra Cotta Tile Flooring

What is most relevant to a client when searching a product on-line?  For me, if I find I site that is offering a product or service I either need or want - probably the first thing I do is find out who they are.  "About Us" is my click of choice before I do any crawling on any site.  I want to know with whom I am dealing - real people?  robots? 

If the site passes my test for authenticity of product and/or person - I will peruse the product.  But close after will be that "testimonial" click.  Reviews for me can easily solidify a purchase or...not.  At Pavé, I treasure our testimonial page.  I understand how busy our clients are - and when they find the time to photograph their home - their personal space and send it off with thoughtful reviews of our product and service - I am overjoyed.

Recently we received a testimonial of our St. Tropez Collection.  Not only did this client send beautiful installation photos - but his testimonial spoke volumes about our European terra cotta tile.  This was a client searching for a terra cotta tile floor - and learned through his experience there were three essential types.  He saw value and beauty in each of them - but chose the St. Tropez Collection.  If you are in the market for a terra cotta tile floor, reading his testimonial below will help you navigate those terra cotta tile waters brilliantly - and objectively through the eyes of a client.

Thank you, Brooks!
Emmi Micallef
Pavé Tile & Stone, Inc.

 "It is not simply the product itself, which is truly unique, but also the degree of support provided by François that has been so great.  In addition to the tile, Pavé provided all of the materials necessary to achieve the antiqued look we sought.  Perhaps most importantly, François also gave me the instruction needed to ensure the quality of the installation.  François insisted on walking through the process with me over the phone.  He was always prompt in answering any questions and patient with my queries.   

Of course, the bottom line is the finished product and we couldn't be more pleased with a floor that is both timeless in its look and will outlast us and our home.  I imagine a hundred years from now Pavé will be reclaiming this tile.  

My wife and I wanted the look of antique terra cotta tile for our new home.  The only options we were able to find were various types of Mexican Saltillo and reclaimed tile from Europe.  The saltillo tile, while nice, lacked the European look we were after.   Reclaimed tile was beautiful; however, it presented a number of challenges due to the weight of the product and requirement that it be set in a fairly thick mortar bed.   We were about to give up when we came across Pavé Tile's hand made terra cotta collections.  After ordering several samples, we realized that this was the best of both worlds.  It could be installed just like regular tile, but still had the Old World hand made look and feel.  Needless to say, we are now enjoying our "antique" terra cotta floors from Pavé.

Brooks Johnson, North Carolina

Monday, November 5, 2012

Provence Ancienne French-Inspired Wide Plank Oak Flooring Collection

One thing that François and I adore about owning our own company is the freedom to create.  If I wake-up one morning and say, "Hey, I have an idea!" - chances are it could be realized. From the dawn of the idea to the actual collection could sometimes take 3 years!!!!!!!!!  but it's worth it.  And what has it been worth for Pavé to patiently work behind the scenes to now offer our own vintage wide plank oak flooring collection?  For François and I...a lot.  Each idea  - each collection becomes an integral part of Pavé - our passion to create...realized.  And it's satisfying.  As doers - as artists - with the inherent need to create beauty in our own ideal is why I tell my daughter to find her passion - for life will be fulfilled.

In terms of our Provence Ancienne French-Inspired Wide Plank Oak Flooring Collection, my artistry focused on the marketing  - but this time it was François who developed and refined the technique.  As a former carpenter - François understands wood - many species of wood.  Understanding the beauty and strength of oak - it was for him the species of choice for our collection.  Give a guy a machine...yet - aging wood is not just about machinery.  It's the understanding of the final goal you are after.  François lived with aged wood flooring growing up in France, he spent his youth seeing and touching old materials - he knows the goal.  It's in his blood.  Then the hard part came in.  The techniques to age the composition of the wood - to actually react with the tannins of the oak to achieve an 18th century look and feel that is authentic to his eye.  To develop colors that are as natural as the sky is blue.  The bar was raised very high for this collection - and it was raised not for the public - but for François alone.

There is so much competition out there in terms of wood flooring.  These is an entire country who steals ideas and translates them into a cheap version of the real thing...something that now the public has to figure out for themselves.  Versions of the Mona Lisa are not the Mona Lisa.

Our price, at $14.00/sq ft is highly competitive for the artistry, technique and experience it took to create our Provence Ancienne Wide Plank Oak Floors.  A home is what you make it - and if  you chose authentic materials born from talent and not from a board room...your home will be life fulfilled.

A bientot!
Emmi Micallef
Pavé European Flooring